Feb 092018

Welcome to Runway Matters, where we’re delivering notes straight from the runway so you can quickly digest the most important trends and noteworthy moments from the F/W 18 shows.

For some, Juicy Couture is still the brand that will always be tied to early aughts nostalgia, the coolest of-the-moment celebs who wore it, and memories of one of the earliest trend crazes in high school (at least for a millennial). But if you needed further proof that the label, now under the creative direction of Jamie Mizrahi, still deserves some of your closet space, simply take a look at its first Fashion Week show.

Personally, I showed up for Juicy Couture’s runway presentation yesterday not really knowing what to expect. When the brand presented its new look last September, the clothes were cute, there were plenty ofcool athleisure looks, and I practically walked right into Paris Hilton as I was leaving. So while my hopes were high for some playful loungewear and possibly a celeb sighting or two, I was pleasantly surprised by what really caught my eye. There were tons of trends that were elevated and fun, amazing prints use of print, so many incredible coats, and more than a few ensembles that came down the runway that made me think Wow, that’s Juicy Couture? The answer: Under Mizrahi it is. And we’re looking forward to seeing more.

As for the show itself, here’s what mattered.

Just to reiterate, this was Juicy Couture’s first fashion week show. And considering how prevalent the brand has been, especially in the past, that’s a HUGE deal. Here’s the first look to commemorate the moment: A black velour suite and an epic, oversize paillette coat.

I loved the appearance of tie dye on the runway. It had that familiar summery, crafty vibe (full disclosure, I never actually went to summer camp so maybe I’m romanticizing) but all grown up and even cooler than before.

It’s hard not to shop the runway when you’re an editor watching everything debut for the first time. And I was definitely coveting Juicy Couture’s coats to wear ASAP for the rest of this NYFW.

We’re talking about the signature “J” on the zipper. It’s still seen throughout the collection, but the placement on sleek, slim turtlenecks felt super fresh.

While there was so much newness—in silhouettes, print, textures, etc.—for Juicy Couture, the label didn’t disappoint on the athleisure front. Not only were sweatsuits and tracksuits of all kinds mixed into the collection, but every model took her finale walk in some iteration of the brand’s laid-back ensemble.

5 Things to Know About Juicy Couture's First-Ever Fashion Week Show
Source: Who What Wear

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