Jan 282016
 
Barbie Just Got Real with Its New Line of Dolls
Mattel

Barbie has been around for nearly 60 years, and for at least half that time, the brand has weathered varying levels of criticism that its dolls are reinforcing body image stereotypes that negatively affect the young girls playing with them. Over the years, the dolls have evolved, but never so much as we’re getting now.

This morning, Mattel launched its 2016 line of Barbies, and the dolls are actually encouragingly inclusive. While we’re 100 percent sure this leap forward isn’t going to end the Barbie debate anytime soon, it seems like Mattel is taking things in the right direction.

The new line of dolls includes “Curvy,” “Tall,” “Petite,” and “Original” bodied dolls:

Barbie Just Got Real with Its New Line of Dolls
Barbie Just Got Real with Its New Line of Dolls
Barbie Just Got Real with Its New Line of Dolls
Barbie Just Got Real with Its New Line of Dolls

And it also takes a stab at defining its dolls not by physicality, but by career.

Barbie Just Got Real with Its New Line of Dolls

So far the reaction on Twitter, under the hashtag #TheDollEvolves, has been overwhelmingly positive.

Now if we can just get Disney onboard with this trend, we’ll really be psyched!

Barbie Just Got Real with Its New Line of Dolls
Source: Zimbio

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