Aug 282015

Whenever we pop into cool-kid enclave Opening Ceremony, we leave with knowledge of a brand we’d never heard of or a purchase slightly out of our usual style norm. Alongside the retailer's in-house line, the diverse assortment of products the store sells is totally unique to it: homegrown labels large and small, international designers, and a plethora of exotic souvenirs from across the world.

How Opening Ceremony Buyers Decide What to Sell in Stores
Source: Who What Wear

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