Feb 022018

The name stands for A Mindful Use of Resources, and that’s exactly what designer Sofia Shannon hopes to achieve with her recently launched line. Not only does the brand use eco-friendly textiles like GOTS-certified organic cotton and silk, Cupro (a yarn made from a part of the cotton plant usually wasted in production), and regenerated fibers and commit to seeking out mills and artisans that employ sustainable techniques, but it also manages to make party dresses, crop tops, and more that we really want to wear.

There’s no time like the present to start being more conscientious about how what you wear and how you shop may be affecting the environment. And if you, like the rest of the internet, read New York Magazine‘s truly terrifying cover story on global warming this week, you probably feel the urgency now more than ever before.

With the fashion industry being one of the biggest perpetrators of global pollution (second only to oil—yikes), choosing brands that go the extra mile by sourcing textiles that limit the use of chemicals in their production, using vintage or recycled materials, and keeping production local to reduce carbon emissions is a responsible step in the right direction.

Below, get to know five brands doing their part to make fashion a little kinder to the earth (and making seriously cute clothes while they’re at it).

Up next, see the cool-girl styling trick we’re trying on our next vacation.

This story has been updated by Dale Chong.

This year-old line may be based in New York, but it has an undeniably laid-back West Coast vibe to it. Through partnerships with craftspeople in India, Guatemala, and Bolivia, Where Mountains Meet sources unique, handmade textiles and trims, transforming them into wearable wrap tops, wide-leg pants, and cool jumpsuits.

There may be no luxury brand quite as globally minded as Maiyet. With a diverse product range that includes handbags, jewelry, sunglasses, ready-to-wear, and more, the New York–based team works with artisans in countries like India, Indonesia, Italy, Bolivia, and Mongolia, where it’s established a nonprofit that works to support cashmere herding communities.

If “ethical feminist fashion” sounds up your alley, you’ve come to the right place. Named after Lolita‘s titular character, Dolores Haze uses vintage textiles and produces in New York to keep its environmental footprint to a minimum.

There’s perhaps nothing easier to wear than a slip dress (well, maybe a pair of sweatpants, but you know what we mean), and AwaveAwake excels at them. Another strength? A pretty, unexpected color palette—the result of all-natural plant-based dyes on its ethically sourced materials.

If You Like Reformation, You'll Love These 5 Brands
Source: Who What Wear

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