For her S/S 16 collection, Cynthia Rowley "wanted to merge the excitement of a surf film with the beauty of a runway show," so she partnered with a drone company to capture her show on a 200-foot mirrored runway on the beach in Montauk. Talk about changing it up! Check out the incredible spectacle in the video above.
See the Cynthia Rowley Show That Was Filmed With Drones
Source: Who What Wear